新万博体育下载_万博体育app【投注官网】

图片

Markus Schug

Researcher and PhD candidate Public Communication |
新万博体育下载_万博体育app【投注官网】ia Effects and Processes
Phone: +49 821 598 5935
Email:
Room: 5049 (D)
Address: Universit?tsstra?e 10, 86159 Augsburg

Research Areas

  • Science Communication
  • Journalism Research
  • 新万博体育下载_万博体育app【投注官网】ia Reception and Effects

Research Projects

2021-2024: Participation in the DFG-Project: De- and Restabilization of Evidence in the Corona Crisis?

Project within the DFG-group 2448?"Practicing Evidence - Evidencing Practice". Principal?Investigators:?Prof. Dr. Helena Bilandzic and Prof. Dr. Susanne Kinnebrock.

?

2024-2025: Participation in the DFG-Project ?Narrative as a mode of evidence in public discourse about genetic research“

Project within the DFG-group 2448?"Practicing Evidence – Evidencing Practice". Principal Investigators:?Prof. Dr. Helena Bilandzic and Prof. Dr. Susanne Kinnebrock.
?
2026: Participation in the Project “Development and evaluation of holistic, indicator-based sustainability instruments in acute inpatient healthcare”?
Project funded by the Bavarian Ministry of Health and Care. Principal Investigators:?Prof. Dr. Helena Bilandzic and Dr. Anja Kalch.

PUBLICATIONS AND PRESENTATIONS

Publications

Scientific Journals (peer-reviewed)

?

Schug, Markus, Bilandzic, Helena, & Kinnebrock, Susanne (2025). Endorsement of scientific norms among non-scientists: the role of science news consumption, political ideology, and science field. https://doi.org/10.1177/09636625251315882
PDF | BibTeX | RIS | DOI
Schug, Markus, Bilandzic, Helena, & Kinnebrock, Susanne (2024). Public perceptions of trustworthiness and authenticity towards scientists in controversial scientific fields. https://doi.org/10.22323/2.23090203
PDF | BibTeX | RIS | DOI
Schug, Markus, Bilandzic, Helena, & Kinnebrock, Susanne (2023). Covid-19 research in alternative news media: evidencing and counterevidencing practices. https://doi.org/10.17645/mac.v11i1.6049
PDF | BibTeX | RIS | DOI

DFG-Projekt: "Die De- und Restabilisierung von Evidenz in der Corona-Krise"

Publications in Handbooks and Edited Volumes

?

Nitschke, Paula & Schug, Markus (2024). Politische Online-Influencer:innen als neue Akteure in der ?ffentlichen Kommunikation. https://doi.org/10.5771/9783748939702-163
PDF | BibTeX | RIS | DOI

Other Publications and 新万博体育下载_万博体育app【投注官网】ia Appearances

?

Christ, K., Blessing, J. N., & Schug, M. (2024). Potenziale und Herausforderungen sozialer 新万博体育下载_万博体育app【投注官网】ien für die Wissenschaftskommunikation — ein Forschungsüberblick [Potentials and challenges of social media for science communication — a research overview]. Berlin: Transfer Unit Wissenschaftskommunikation. https://transferunit.de/thema/wissenschaftskommunikation-in-den-sozialen-medien/

?

Hallermayer, M. (Februar 2023). Wissenschaft und Evidenz im Rampenlicht [Science and evidence in the spotlight]. Augsburger Allgemeine, Forschungsbeilage Nr. 20, ?Wissenschaft und Forschung in Augsburg“. /de/uni-medien/wissenschaft/

?

Kornehl, K., Laumer, A., Sch?nwolff, M., & Schug, M. (2022). Whose truths? Whose facts? Cultures of evidence beyond and across academic disciplines. H-Soz-Kult. https://www.hsozkult.de/conferencereport/id/fdkn-131097

?

?

Scientific Presentations

?
2026
?
Kalch, A., Schug, M., Bilandzic, H., Kinnebrock, S., & Paul, M. (2026). Understanding social resilience in socio-scientific crises: The role of science perceptions and media use. Presentation at the annual conference of the International Communication Association (ICA). Cape Town, South Africa.
?
Schug, M., Bilandzic, H., Kinnebrock, S., & Stahlhut, T. (2026). Stories of science: A content analysis of narratives and narrativity in news about genomic research. Presentation at the annual conference of the International Communication Association (ICA). Cape Town, South Africa.
?
Schug, M. (2026). Public perceptions of science journalism on controversial scientific fields: Expectations regarding the watchdog role. Presentation at the annual conference of the International Communication Association (ICA). Cape Town, South Africa.
?
Kalch, A., Schug, M., Bilandzic, H., Kinnebrock, S., & Paul, M. (2026). Zwischen Zuversichtlichen Wissenschaftsoptimisten und Verunsichert Distanzierten – Typen sozialer Resilienz in sozio-wissenschaftlichen Krisen und die Rolle der 新万博体育下载_万博体育app【投注官网】iennutzung [Between confident science optimists and uncertainly distanced individuals – types of social resilience in socio-scientific crises and the role of media use]. Presentation at the conference ?Zwischen Teilhabe und Silencing – Die Ambivalenz von Online-Diskussionen und ihre Konsequenzen“ of the DGPuK division ?新万博体育下载_万博体育app【投注官网】ia Reception and Effects“. Klagenfurt, Austria.
?
2025
?
Schug, M., Bilandzic, H., & Kinnebrock, S. (2025). References to scientific norms in COVID-19 science reporting: Usage patterns of different newspaper types. Presentation at the Interim Conference of the ECREA Science and Environmental Communication Section. Bergen, Norway.
?
Ehrlich, S., Schug, M., Kalch, A., & Bilandzic, H. (2025). Emotionale Regulierung zur Reduktion von Informationsvermeidung? Ein Experiment zur Wirkung von Humor in der Energiewende-Kommunikation [Emotional regulation to reduce information avoidance? An experiment on the effect of humor in energy transition communication]. Presentation at the conference ?Communicating Planetary Health“ of the DGPuK divisions ?Gesundheitskommunikation“ and ?Wissenschaftskommunikation“. Munich, Germany.
?
Schug, M., Kalch, A., Bilandzic, H., Paul, M., & Kinnebrock, S. (2025). Retrospektive und prospektive Wahrnehmungen sozialer Resilienz in Pandemien. Die Rolle von Vertrauen in die Wissenschaft und wissenschaftsbezogenem 新万博体育下载_万博体育app【投注官网】ienkonsum [Retrospective and prospective perceptions of social resilience in pandemics. The role of trust in science and science-related media consumption]. Presentation at the conference ?Communicating Planetary Health“ of the DGPuK divisions ?Gesundheitskommunikation“ and ?Wissenschaftskommunikation“. Munich, Germany.
?
Besley, J. C., & Schug, M. (2025). Comparing scientists' open- and close-ended responses to engagement?audience and goal?questions. Presentation at the annual conference of the Network for the Public Communication of Science and Technology (PCST). Aberdeen, Scotland.
?
Schug, M., Bilandzic, H., & Kinnebrock, S. (2025). Trustworthiness and authenticity perceptions towards scientists in controversial scientific fields. Presentation at the annual conference of the Network for the Public Communication of Science and Technology (PCST). Aberdeen, Scotland.
?
Schug, M., Bilandzic, H., & Kinnebrock, S. (2025). Wissenschaftliche Normen in der 新万博体育下载_万博体育app【投注官网】ienberichterstattung über biomedizinische COVID-19-Studien [Scientific norms in media coverage of biomedical COVID-19 studies]. Presentation as part of the research seminar of the Centre for Interdisciplinary Health Research (ZIG) of the 新万博体育下载_万博体育app【投注官网】 of Augsburg. 新万博体育下载_万博体育app【投注官网】 of Augsburg, Germany.
?
2024
?
Schug, M., Bilandzic, H., & Kinnebrock, S. (2024). The negotiation of scientific norms in COVID-19 science news. Evidence from a quantitative content analysis of German print media. Presentation at the annual conference of the European Communication Research and Education Association?(ECREA). Ljubljana, Slovenia.

?

Christ, K., Blessing, J. N., & Schug, M. (2024). Potenziale und Herausforderungen sozialer 新万博体育下载_万博体育app【投注官网】ien für die Wissenschaftskommunikation — ein Forschungsüberblick [Potentials and challenges of social media for science communication — a research overview]. Virtual presentation at a ?lunch talk“ of the Transfer Unit Wissenschaftskommunikation.
?
Schug, M., Bilandzic, H., Paul, M., Kinnebrock, S., & Kalch, A. (2024). Perceptions of social resilience in the COVID-pandemic: A survey. Virtual presentation as part of the “Social Resilience Talks“. 新万博体育下载_万博体育app【投注官网】 of Augsburg, Germany.

?

Schug, M., Bilandzic, H., & Kinnebrock, S. (2024).?Endorsement of scientific norms among non-scientists. The role of news consumption, ideology, and science field.?Presentation at the annual conference of the International Communication Association (ICA). Gold Coast, Australia.

??
Schug, M., Bilandzic, H., & Kinnebrock, S. (2024).?Evidence negotiations in science news on biomedical COVID-19 studies.?Presentation at the preconference ?Science Communication as a Human Right” of the annual conference of the International Communication Association (ICA). Gold Coast, Australia.
?
Schug, M., Bilandzic, H., Kinnebrock, S., & Sedlmeier, L. (2024). AI coverage of legacy and alternative news media. Comparing framing and choice of sources. Presentation at the conference ?Science communication in the age of artificial intelligence“ of the DGPuK division ?Wissenschaftskommunikation“. Zürich, Switzerland.
?
2023
?
Schug, M., Bilandzic, H., & Kinnebrock, S. (2023). Evidenz- und Normaushandlungen in der 新万博体育下载_万博体育app【投注官网】ienberichterstattung über COVID-19-Studien [Negotiations of evidence and norms in media coverage of COVID-19 studies]. Contribution to the workshop “Science Communication Research for Practice: Dialogue and Reflection” of the Forum Science Communication. Bielefeld, Germany.

?

Schug, M., Bilandzic, H., & Kinnebrock, S. (2023). Journalistische Evidenzpraktiken in der Wissenschaftsberichterstattung und deren inhaltsanalytische Messung [Evidencing practices in science reporting and their measurement in content analyses]. Presentation at the conference ?Gesellschaftswissen schaffen. Chancen und Herausforderungen für Journalismus und Wissenschaftskommunikation im digitalen Zeitalter“ of the DGPuK divisions ?Wissenschaftskommunikation“ and ?Journalistik/Journalismusforschung“. Passau, Germany.

?
Schug, M., Bilandzic, H., & Kinnebrock, S. (2023). Associations between science-related media repertoires and trust in science and perceived trustworthiness of scientists: Evidence from a cross-sectional survey. Presentation at the conference “Disrupted or disruptive audiences? From reception to participation in a post-truth era“ of the ECREA Audience and Reception Studies Section. Porto, Portugal.

?

Schug, M., Bilandzic, H., & Kinnebrock, S. (2023).?Public perceptions of authenticity and norm fulfillment by scientists in controversial and uncontroversial areas.?Presentation at the post-conference ‘Authentic Voices in Science Communication’?of the annual conference of the International Communication Association (ICA). Toronto, Canada.

?

Schug, M., Bilandzic, H., & Kinnebrock, S. (2023).?Science journalism as evidence regime. Discursive de- and restabilizations of evidence within COVID-19 research coverage. Presentation at the symposium ?Evidence Regime(s) in Contemporary Knowledge Societies” of the DFG-group 2448?"Practicing Evidence – Evidencing Practice". Munich, Germany.

?

2022

?

Schug, M., Bilandzic, H., & Kinnebrock, S. (2022). From universalism to organized scepticism: How scientific norms are (re-)negotiated within science journalism regarding COVID-19. Presentation at the annual conference of the European Communication Research and Education Association (ECREA). Aarhus, Denmark.

?

Nitschke, P., & Schug, M. (2022). Politische Online-Influencer:innen als neue Intermedi?re [Political online influencers as new intermediaries]. Presentation at the annual conference ?Politischer Journalismus. Konstellationen – Muster – Dynamiken“ [Political Journalism. Constellations – Patterns – Dynamics] of the divisions Journalism Studies and Communication and Politics of the German Research Association (DGPuK), the German Political Science Association (DVPW), and the division Political Communication of the Swiss Association of Communication and 新万博体育下载_万博体育app【投注官网】ia Research (SGKM). Trier, Germany.

?

Schug, M., Bilandzic, H., & Kinnebrock, S. (2022). Mertonian norms in media coverage of Corona research. Poster presentation at the Communication and 新万博体育下载_万博体育app【投注官网】ia Studies Days (KMWT). Salzburg, Austria.

?

Schug, M., Bilandzic, H., & Kinnebrock, S. (2022).?Evidencing practices and the rejection of scientific evidence in alternative news media concerning scientific knowledge about COVID-19.?Video presentation at the pre-conference ‘The Science of Science Communication: Mapping the Field’?of the annual conference of the International Communication Association (ICA). Paris, France.

?

Schug, M., Bilandzic, H., & Kinnebrock, S.?(2022).?Reported evidence? 新万博体育下载_万博体育app【投注官网】ia coverage of Corona?research. Poster presentation at the symposium ?Whose Truths? Whose Facts? Cultures of Evidence Beyond and Across Academic Disciplines” of the DFG-group 2448?"Practicing Evidence – Evidencing Practice". German-Italian Centre for the European Dialogue, Villa Vigoni, Italy.

?

Schug, M. (2022). Potenziale und Grenzen politischer Informationsvermittlung durch Influencer_innen aus Sicht ihrer Nutzer_innen [Potentials and limits of political information transfers by political influencers from the perspective of their users]. Virtual presentation at the annual conference of the German Communication Association (DGPuK) (Fermentation-Workshop by the 新万博体育下载_万博体育app【投注官网】 of Klagenfurt, Austria: ?Abonniere Lifestyle, bekomme Einstellung? Das Ph?nomen der ?Sinnfluencer*innen“ und ihre Rolle für die Sozialisation Jugendlicher und junger Erwachsener“ [?Subscribe to lifestyle, receive attitude? The phenomenon of ?Sinnfluencer*innen“ and their role in socialization processes of young adults”]). Hannover, Germany.

TEACHING

Summer Semester 2026:

?Basics of empirical research I“ (BA-Seminar on Methodologies)
?

Winter Semester 2025/26:

"Science in the Public Eye: Understanding Perceptions and Misconceptions” (Quantitative BA teaching research project)
“Effective Science Communication” (Thematic BA-Seminar)
?
Summer Semester 2025:
“Specific methods: Introduction to empirical social research” (BA-Seminar on Methodologies)
"Controversial science fields and their public perception“ (Qualitative MA teaching research project, Part 2)

?

Winter Semester 2024/25:

"Basics of communication science research: Propaedeutics“ (BA Basic Seminar)
"Controversial science fields and their public perception“ (Qualitative MA teaching research project, Part 1)

?

Summer Semester 2024:

"Specific methods in communication studies“ (BA-Seminar on Methodologies)

?

Winter Semester 2023/24:

"Scientific norms in media discourse" (Thematic MA-Seminar 新万博体育下载_万博体育app【投注官网】ia Effects and Processes)

"新万博体育下载_万博体育app【投注官网】ia systems + specialization in international media systems" (BA Basic Seminar)

?

Summer Semester 2023:

"Specific methods in communication studies“ (BA-Seminar on Methodologies)

?

Summer Semester 2022:

“Actors, spaces, and processes of mediating scientific knowledge in the context of the corona crisis” (Thematic BA-Seminar 新万博体育下载_万博体育app【投注官网】ia Effects and Processes)

SCIENTIFIC ACTIVITIES AND ROLES

Memberships:

  • German Communication Association (DGPuK)
  • European Communication Research and Education Association (ECREA)
  • International Communication Association (ICA)
  • Centre for Interdisciplinary Health Research?(ZIG), 新万博体育下载_万博体育app【投注官网】 of Augsburg
  • Graduate School for Humanities and Social Sciences (GGS), 新万博体育下载_万博体育app【投注官网】 of Augsburg
Awards:
  • Best Student Paper Award (2023, ICA-Postconference ?Authentic Voices in Science Communication”, Toronto, Canada)
Reviewer:
  • Journal of Science Communication
  • Conferences of the International Communication Association (ICA)
  • Conferences of the science communication division of the German Communication Association (DGPuK)
  • Conferences of the audience and reception studies division of the European Communication Research and Education Association (ECREA)

Stipends:

  • Congress travel grant for young scholars by the?新万博体育下载_万博体育app【投注官网】 of Augsburg (2022)
  • Erasmus+ grant for a research internship in the US (2024)
Roles and activities:
  • Program advisor for the master?s degree program “新万博体育下载_万博体育app【投注官网】ien und Kommunikationswissenschaft” at the 新万博体育下载_万博体育app【投注官网】 of Augsburg (2024-2025)
  • Faculty-representative at the Department of 新万博体育下载_万博体育app【投注官网】ia, Knowledge, and Communication (imwk) at the 新万博体育下载_万博体育app【投注官网】 of Augsburg (2023-2025)
  • Deputy member of the audit committee at the Department?of?新万博体育下载_万博体育app【投注官网】ia, Knowledge, and Communication (imwk) at the 新万博体育下载_万博体育app【投注官网】 of Augsburg (since 10/2023)

Academic Career

09/2024–10/2024 Visiting scholar at the Michigan State 新万博体育下载_万博体育app【投注官网】 (East Lansing, USA)

Since?11/2021?? Research Assistant and PhD Candidate at?the Department of?新万博体育下载_万博体育app【投注官网】ia, Knowledge, and Communication, 新万博体育下载_万博体育app【投注官网】 of Augsburg

2019–2021?? ? Student Assistant and Student Teacher at the Divisions ?新万博体育下载_万博体育app【投注官网】ia Reality“?(Prof. Dr. Jeffrey Wimmer) and ?新万博体育下载_万博体育app【投注官网】ia Effects and Processes“ (Prof. Dr. Helena Bilandzic)

2019–2021???? Master of Arts in 新万博体育下载_万博体育app【投注官网】ia and Communication at the 新万博体育下载_万博体育app【投注官网】 of Augsburg

2016–2019???? Bachelor of Arts in 新万博体育下载_万博体育app【投注官网】ia and Communication at the 新万博体育下载_万博体育app【投注官网】 of Augsburg

?

?

Search