新万博体育下载_万博体育app【投注官网】

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Digital 新万博体育下载_万博体育app【投注官网】ia Track

In cooperation with the Chair of Information Systems and Management (Prof. Veit), we offer a "Digital 新万博体育下载_万博体育app【投注官网】ia Certificate" for successful participation in several of the chairs' courses, confirming their study focus on digital media.

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Requirements:

  • Bachelor students: three lectures (or two lectures and bachelor thesis at the chairs of Prof. Dr. Michael Paul or Prof. Dr. Daniel Veit) and one seminar
  • Master students: three courses (including at least one seminar)

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The courses of the Digital 新万博体育下载_万博体育app【投注官网】ia Track (bachelor) at a glance:

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Chair Winter Term Summer Term

Chair of Information

Systems and
Management
(Prof. Veit)

Electronic Commerce (Lecture)

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Bachelor Seminars I:

  • IT Innovation Research
  • Digital Transformation Research

Digital Government Management (Lecture)

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Bachelor Seminars II:

  • IT Innovation Research
  • Digital Transformation Research
  • Online User Behavior Research

Chair for Value Based Marketing

(Prof. Paul)

New 新万博体育下载_万博体育app【投注官网】ia Marketing: Research (Seminar)

New 新万博体育下载_万博体育app【投注官网】ia Marketing: Principles (Lecture)

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The courses of the Digital 新万博体育下载_万博体育app【投注官网】ia Track (master) at a glance:

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Chair Winter Term Summer Term

Chair of Information

Systems and
Management
(Prof. Veit)

Information Systems Research (Seminar)

Global E-Business and Electronic Markets (Lecture)

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Digital Entrepreneurship (Lecture)

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Information Systems Research (Seminar)

Chair for Value Based Marketing

(Prof. Paul)

New 新万博体育下载_万博体育app【投注官网】ia Marketing: Research (Seminar)

Advanced Value Based Marketing (Lecture)

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New 新万博体育下载_万博体育app【投注官网】ia Marketing: Case Studies (Seminar)

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Please note that both bachelor and master students need to complete at least one course per chair in order to receive the Digital 新万博体育下载_万博体育app【投注官网】ia Certificate.

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Students interested in digital media are also encouraged to become a part of the Digital Excellence Circle.

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To receive the Digital 新万博体育下载_万博体育app【投注官网】ia Track certificate, send an email with the following information: name, date of birth, matriculation number, studies, a list of Digital 新万博体育下载_万博体育app【投注官网】ia Track / Marketing courses (including grade), and a confirmation from STUDIS to? Moritz Bruckner or Katharina Saborowski.

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By applying the certificate, you confirm that we process your personal data.

Marketing Certificate

In cooperation with the Chair of Marketing (Prof. Gierl), we offer a "Marketing Certificate" for successful participation in several of the chairs' courses, confirming their major field of study in marketing.

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Requirements:

  • Bachelor students: six courses and bachelor thesis in marketing (chairs of Prof. Dr. Heribert Gierl or Prof. Dr. Michael Paul or marketing courses abroad)
  • Master students: five courses and master thesis in marketing (chairs of Prof. Dr. Heribert Gierl or Prof. Dr. Michael Paul or marketing courses abroad)

To receive the Digital 新万博体育下载_万博体育app【投注官网】ia Track / Marketing certificate, send an email with the following information: name, date of birth, matriculation number, studies, a list of Digital 新万博体育下载_万博体育app【投注官网】ia Track / Marketing courses (including grade), and a confirmation from STUDIS to Gabriele Piesch.

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By applying the certificate, you confirm that we process your personal data.

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